VIRTUAL-CDs The patented Blue Maze Virtual-CD is an emerging standard in online music and new media promotion. The Virtual-CD is a digital representation of a physical CD (including artwork, jewel case and liner notes). The proprietary application is based on a Virtual-CD / DVD concept, in which consumers are able to listen to music, view photos and video, flip pages, read about featured artists/songs, and download tracks, all within a self contained, branded platform. Consumers can share music with friends via the Send-To-Friend feature, enabling a buzz-generating effect. Virtual-CDs are one of the most engaging turnkey music solutions in the digital marketplace. The application typically captivates audiences for over 10 minutes of online entertainment per session. The application is becoming a vital piece of the digital marketing mix for both brands and record labels. It is currently being used to create buzz, sonify websites, showcase physical products online, sponsor music and media, virally enhance marketing and promotional efforts, tease new products and releases, revitalize previous albums, and to drive traffic to online properties, retail stores, and events. |
